As the Marketing Manager at GoalSystems, a leading B2B company in the transport industry, you will be instrumental in shaping and executing our marketing strategy to enhance our brand presence and market share among business clients. This role is crucial for a product-focused company like ours, where your contributions will not only influence our marketing efforts but also extend to pivotal projects like the launch of new websites and the introduction of new products. Reporting directly to the Chief Marketing Officer (CMO), you will play a key role in aligning our marketing initiatives with our strategic business goals.
In this dynamic position, you will lead comprehensive marketing campaigns, organize impactful industry events, and foster meaningful relationships with key stakeholders within the B2B transport sector. Your primary mission will be to elevate the GoalSystems brand, drive lead generation, and ensure a seamless integration of marketing strategies with our sales and product development teams' goals.
We are seeking a visionary marketing leader who is passionate about product marketing and has a proven track record in delivering effective marketing strategies within the B2B sector. This role is your opportunity to be part of a forward-thinking team and to play a key role in driving the success of a product-centric company in the transport industry.
- Strategic Marketing Leadership:
Develop and execute an integrated marketing strategy that aligns with the company's goals and enhances the visibility and reputation of the GoalSystems brand within the B2B transport sector.
- Comprehensive Marketing Execution:
Oversee all marketing activities, ensuring they meet the high standards expected in a product-focused, B2B company in the transport industry.
- Event Management and Planning:
Lead the planning, organization, and management of GoalSystems' participation in trade fairs, conferences, and sector events relevant to the B2B transport industry.
- Cross-functional Collaboration:
Work closely with product development and sales teams to ensure marketing strategies and campaigns are fully integrated with product launches and sales objectives in the B2B transport sector. Work with the HR team to bring the brand internally and to new hires.
- Market and Competitive Analysis:
Conduct thorough market and competitor analysis to identify opportunities for growth and differentiation within the B2B transport industry.
- Marketing Budget Management:
Efficiently manage the marketing budget to maximize return on investment and support strategic marketing initiatives.
- Content and Digital Marketing:
Direct the creation and distribution of engaging, product-focused content across various channels, including our new website, to communicate our value proposition and engage target B2B audiences in the transport sector.
- Leadership and Team Development:
Designing the Marketing team, as well as leading and mentoring it, fostering a collaborative and high-performing environment.
